Sziget Festival
SZIGET Festival, one of Europe’s largest festivals, attracts 500,000 visitors each year during its week-long program. The “Tidy Campsite Pledges” initiative drew 11,000 campsite visitors to the online competition, emphasizing the festival’s commitment to sustainability.
“We used Vialog to support our sustainability efforts. Visitors recorded messages about how they would keep the SZIGET island clean and tidy. It was a great success. We presented the diversity of our audience through Vialog, reaching hundreds of recordings and achieving remarkable results.” Listen to Ákos Dominus, Sustainability Manager at SZIGET →
Major festivals like SZIGET often face challenges in engaging a diverse audience while promoting sustainability. Ensuring attendees maintain a clean venue and foster a sense of environmental responsibility is a priority. Traditional methods of audience interaction may fall short in addressing these multifaceted challenges.
Vialog offers an innovative solution to enhance audience engagement and support sustainability initiatives. By integrating Vialog into SZIGET’s digital assets, organizers can easily collect video messages from attendees, showcasing their feedback and commitment to the festival’s sustainability efforts. This seamless integration encourages authentic audience-generated content and amplifies the festival’s reach.
Implementing Vialog resulted in a significant impact boost in audience engagement and awareness of sustainability initiatives at SZIGET. Attendees recorded pledges to maintain clean campsites, properly dispose of garbage, and handle camping accessories responsibly. These pledges were prominently displayed on the Main Stage screen, fostering a strong sense of community and responsibility. Every video pledge was included in a raffle, incentivising participation and commitment.
Explore how SZIGET Festival’s “Tidy Campsite Pledges” campaign leveraged Vialog to encourage festival-goers to submit video pledges, promoting cleanliness and environmental responsibility. The campaign not only enhanced the festival experience but also aligned with SZIGET’s sustainability goals.
“We could really present the diversity of our audience through Vialog.”– Ákos Dominus, Sustainability Manager at SZIGET